Friday, April 9, 2010

United Colors of Internet?

The Internet is a symbol for unity.
The medium we can communicate with our friends and family even if we are hours and miles away from home. And moreover, we can talk to people we don´t know – all over the world, in all different places and of various different races and cultures.


Today we might sometimes tend to see the www just as an everyday tool. We can´t imagine to be without it as it has become a ‘normal’ part of our communication.

Isn´t it sometimes worth to step back, take a breath and just think about who is also there – in the wide space of the www? On the platform that unites us all - Australia with the US, with Germany, with Sweden, with Canada with Malaysia with Barbados with whatever place in the world we don´t even know it´s there?
Take a breath and think about it. Can you feel it?

In 1985 Meyrowitz already reported about the power of electronic media, which re-territorialize ‘sense of place’ and the spatial, political and social conditions of this sense of place.
"They do this by their cross-contextuality and reach, the way in which they can asymmetrically bring together extremely diverse groups who are otherwise separated in cultural focus, in space, and perhaps also in time. Media, especially electronic media, make possible arbitrary relations between a concrete space and a sense of place. By undermining ‘the traditional association between physical setting and social situation' the constraints of embodiment such as being in one place at the one time disappear." (Meyrowitz, 1985, cited in Holmes, 2005, p.42).

The phenomenon of distinguishing time and place but also cultural aspects has become more powerful than ever before – thanks to the Internet. And with Social Media and all the manifold platforms, networks and channels we can communicate through, the phenomenon peaked. According to Nielsen (2009) Social Networking has been the global phenomenon of 2008. “Two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. ‘Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector.” (Nielsen, 2009).

So where to get a better idea of all the different races and faces using the Internet than on Facebook? “Facebook is the second largest ‘country’ in the world: With more than 310 million members, it recently surpassed the U.S. in total ‘population.’“ (Farwell & Kashatus, 2010). But also facebook´s brothers and sisters MySpace, LinkedIn and all the other member communities have to be regarded.

According to Nielsen (2009) the strongest growth of member community has come in Germany where the sector now reaches 51% of Germans online compared to 39% a year ago – an actual increase of over 12 percentage points. Large growth has also occurred in the UK, Spain, Italy and Switzerland – the sector reaching 10% percentage points
more of the online population in each of these countries than it did a year ago.


This increase in popularity is only half the story when it comes to the social networking phenomenon – the time people spend on these networks is also increasing dramatically. The total amount spent online globally increased by 18% between December 2007 and December 2008. In most of the countries monitored the share of time accounted for by ‘Member Communities’ has more than doubled. In Switzerland, for example, the share of time has tripled from 3% to 9.3%. A year ago ‘Member Communities’ accounted for one in every 15 online minutes globally – now it accounts for one in every 11. In Brazil alone, ‘Member Communities’ accounts for almost one in every four minutes. In the UK they now account for one in every six minutes (up from every 13 minutes a year ago) and in Italy one in every seven (up from one in 14 a year ago).

However, if we regard the Internet, its faces, cultures and races participating the net-conversations, it comes to a point where we should raise the question:
“Who is not there?”


Is the Internet really a symbol for unity or is it, on the contrary, a phenomenon that further separates certain countries from the rest of the world? What about those who don´t have access due to isolation? What about those who are not allowed to see the entire ‘reality’ of the Internet, as it is censored by the government?

United Internet or Internet Isolation?



Eva (evesaintlaurent)


References:
Nielsen (2009). Global Faces and Networked Places. A Nielsen report on Social
Networking’s New Global Footprint. Retrieved, April, 9, 2010, from, http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf

Holmes, D. (2005). Theories of broadcast media. In Communication theory:
media,technology, society (pp. 20-43). London: Sage.

Farwell, H., & Kashatus, K. (2010). Social Media: The New Frontier of Corporate Reputation Management. Retrieved, January 21, 2010, from www.wcsr.com/filefolder/Stratcomm_socialmedia.pdf

3 comments:

  1. Hi Eva,

    The idea of United Internet vs. Internet Isolation is interesting. But maybe people who are 'on' the Internet including Facebook can be isolated in their own way. With so many people posting messages, links and personal messages on Facebook is there a chance of getting lost in the noise?

    Also how many contacts on Facebook are necessarily close to the user, as opposed to being distant acquaintances?

    Some people do not need or want certain internet apps like Facebook in their lives, either because they live in an area without it or because they prefer to communicate using other mediums. Privacy might also be an issue.

    People in countries with censored internet I think, are aware that they are being censored. I don't think outside input can be barred anymore as there are too many people in diferent countries using cell phones and Youtube to spread information. Like how in a certain country in the middle east which had an election which many people consider dubious, local citizens enraged at the alleged tampering sent videos to people around the world of the tampering and intimidation, despite the govt scrambling to block it.

    Grish

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  2. I think that censorship has to be regarded very carefully.
    The world wide web allows a lot of countries (not all) to find just about everything they want to know about anything with the stroke of a few keys on the keyboard. However, along with this positive aspect, there lies much negativity surrounding the internet and its use. Access to teenage pornography, bestiality, brutal murder pictures, and other un-ethical sites is extremely easy. In order to protect e.g. children from “seeing anything bad” we should censor certain parts of the www.

    On the other hand we definitely should contribute to free certain countries from censorship.
    The ROG (Reporters without boarders) report 2010 presents “the 12 ‘Internet Enemies’ (Saudi Arabia, Burma, China, Cuba, Egypt, Iran, North Korea, Syria, Tunisia, Turkmenistan, Uzbekistan and Vietnam) who have all transformed the network into an intranet, preventing Internet users from obtaining news seen as “undesirable”. All of these countries mark themselves out not just for their capacity to censor news and information online but also for their almost systematic repression of Internet users.” (p.2).

    You are probably right when saying that "outside input can be barred anymore as there are too many people in diferent countries using cell phones and Youtube to spread information", Grish.

    But the freedom of expression is hurt by governmental censorship. It is a basic human right and very important in the field of journalism and PR. We should do the best we can to provide information for EVERYONE, at EVERY place of the earth to enable people to make up their minds and own opinions. The Internet is the beginning, Twitter and Social Media the followers. When communicating to various channels, it will be more and more difficult for governments to withold "reality" from their citizens.

    Eva


    Read more:

    Reporters without Boarders (2009). Internet Enemies. Retrieved, April, 10, 2010, from http://www.reporter-ohne-grenzen.de/fileadmin/pdf/Internetbericht.pdf

    ReplyDelete
  3. Hi,Eve
    I am attracted form your first sentence:"The Internet is a symbol for unity." as well as final one " United Internet or Internet Isolation?"
    what a trick and humor writing? The unit is specific experiences for me, because this is first time I spend lot times to discuss about the social networking media. Also, I am a little surprised what a wonderful social networking sites, and kinds sad because I never a fan of the social networking site. That make me to reflect myself, am I out the fashion and society?
    Then, the last sentence could encourage me, even though it just a interrogative sentence. That probably let people think about that now what we believe that is real truth or just a kind of situation?

    Candace

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