New research introduced by Penn Schoen Berland (2010)reveals that 6 in 10 Americans believe that the fast-growing social media space will become more integrated into their lives in the future. And that means big changes are afoot when it comes to making friends, finding jobs, and dating.
The survey shows that social media is reaching a saturation point, though participation still skews young and tech-savvy. 74% of respondents report having created a profile on a social network, including 92% of 18-34 year olds.
People who use social media expect their participation in such networks to impact their lives in a number of ways:
56% believe they may make new friends
47% think they may find a job
29% think they may meet someone to date
21% think it’s possible they’ll lose friends
16% think it’s possible they’ll lose a job
Beyond family, friends, and the workplace, social media is also impacting the behaviour at the cash register of social media users. 31% have made purchases based on social media recommendations and 68% of all respondents believe that such recommendations are the same or better than traditional recommendations. In a key trend, 33% of 18-34 year olds believe that recommendations they receive through social media are better than those they receive through other means. (Lester, 2010).
Consequenly, if brands understand the possibilities of social networks they are then able to harness the power to increase sales and awareness.
Have you ever purchased a product on the net? Was it a very expensive or rather cheap product? Did you buy because of a Social Media recommendation or was you purchase related to an online advertisement? What makes up the difference for you?
Eva
References:
Penn Schoen Berland. Press Release. Consumers believe social media will become more
integrated into daily life, survey shows. Retrieved, March 17, 2010, from, www.psbresearch.com.
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