Sunday, April 11, 2010

Aim, Fire, but who is the target?

As we continue the search of what demographic the www is reaching, I have been receiving a wealth of information on different brand campaigns that are developing around the world.
Some the campaigns are cool but not all speak to me - so who are they speaking to, are they receiving the messages and what are they doing with this information?

Below are a few campaigns and strategies that I've been introduced to over the last couple of months. Most of these campaigns utilised both traditional and new media platforms in order to reach their target audience.

So again I pose the following questions to you:
Who are the ads speaking to?
Is the target audience receiving the messages?
Is this information relevant?
What are they (target audience) doing with this information?

Coca-Cola Happiness



Greenpeace vs Nestle



D and AD Inspirational Channel




References

Coca-Cola Australian Summer Commercial 2009/2010, Open Happiness
http://www.youtube.com/watch?v=nlpZRK2Yfd0

Nestle Killer - Greenpeace
http://www.youtube.com/watch?v=v7SZyidY7mQ

D and AD partners with YouTube to showcase creative work around the world
http://mumbrella.com.au/dad-partners-with-youtube-to-showcase-creative-work-from-around-the-world-22560#more-22560


Kellisa Belgrave

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